30/03/22 - 29/06/22 (Week 01 - Week 14)
Wanda Heng Yuan Wei | 0347739
Brand Corporate Identity/ B' in Creative Media Final Compilation & Reflection
TASKS
INSTRUCTION
Task 1 | Breaking Brand
Fig 1.0 Breaking Brand - Individual Slide, Week 2_02.04.22
Task 2 (A) | Logo Collection & Analysis
Figure 2.0 Final Outcome_Logo Collection & Analysis - PDF, Week 7_14.05.22
Figure 3.0 Brand Idea - PDF, Week 3_11.04.22
Figure 3.1 Final Outcome, Task 2(B) Logo Design - PDF, Week 8_18.05.22
Figure 3.2 Final Outcome, Task 2(B) Logo Design - GIF, Week 8_18.05.22
Task 3 | Positioning & Identity
Figure 4.0 Stationary - PDF, Week 10_29.05.22
Figure 4.1 Collateral - PDF, Week 10_29.05.22
Figure 4.2 Digital Presence - PDF, Week 10_29.05.22
Figure 4.3 Environmental Graphic - PDF, Week 10_29.05.22
Task 4 | Brand Guideline
Figure 5 Final Brand Guideline - thumbnail, Week 14_28.06.22
Figure 5.1 Final Brand Guideline - Interactive PDF, Week 14_28.06.22
REFLECTION
Experience: Throughout this module, I think it was a bit overwhelmed but yet interesting and fun as I worked on my own brand from scratches to brand guideline, so I can know how a brand work properly and at the same time, I can also practice on this to have a better idea when it comes to real brand in the future.
Observation: I've noticed that my InDesign skills have improved since the last project. I used to be really scared of the software but now that I'm even more familiar with its features and abilities, I'll be using it more often.I observed that I have limited attempt to do in order to come out with a better design/ideas. I also noticed that consistency is way so important to a brand to make it look more proper.
Findings: I found that peer feedback during this time around can be incredibly helpful around this time when you need a break from staring at the same design for hours. I found it was very important to have consultation with lecturer and also our peer as the longer we look at our design it will just look a bit weird hehe. I came to understand that creating a brand's identity is incredibly difficult and complex to do. To establish a brand, numerous ideas and factors must be taken into account.
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