Brand Corporate Identity | Task 3: Positioning & Identity
02/05/22 - 30/05/22 (Week 06 - Week 10)
Wanda Heng Yuan Wei | 0347739
Brand Corporate Identity/ B' in Creative Media LECTURES
INSTRUTION
Task 3: Positioning & Identity
This is a continuation of the previous project (Task 2: Logo), we were required to come up with brand positioning and identity for our own brand for this project. We have to design our brand profile, logo applications (stationery), collaterals, digital presence, and environmental visuals and simulations. Therefore, I started this task by creating a google slide for me to have a better ideas developing space:
Figure 1 Positioning & Identity - Google Slide, Week 6_02.05.22
Stationary:
Figure 2 Business card "back" - JPEG, Week 10_29.05.22
Figure 2.1 Business card "front" - JPEG, Week 10_29.05.22
Figure 2.2 Invoice - JPEG, Week 10_29.05.22
Figure 2.3 Letterhead - JPEG, Week 10_29.05.22
Figure 2.4 Letterhead Continuous Sheet- JPEG, Week 10_29.05.22
Figure 2.5 Business Card Mock Up- JPEG, Week 10_29.05.22
Figure 2.6 Letterhead and Envelop Mockup- JPEG, Week 10_29.05.22
Collateral:
Figure 3 Woodpecker's Cap Mockup- JPEG, Week 10_29.05.22
Figure 3.1 Woodpecker's Product Label Mockup- JPEG, Week 10_29.05.22
Figure 3.2 Woodpecker's Product Label Mockup (2) - JPEG, Week 10_29.05.22
Figure 3.3 Woodpecker's Canvas Bag Mockup- JPEG, Week 10_29.05.22
Figure 3.4 Woodpecker's T-Shirt Mockup- JPEG, Week 10_29.05.22
Figure 4 Woodpecker's IG post 1 - JPEG, Week 10_29.05.22
Figure 4.1 Woodpecker's IG post 2 - JPEG, Week 10_29.05.22
Figure 4.2 Woodpecker's IG post 3 - JPEG, Week 10_29.05.22
Figure 4.3 Woodpecker's Website
- JPEG, Week 10_29.05.22
Figure 4.4 Woodpecker's IG Mockup - JPEG, Week 10_29.05.22
Figure 4.5 Woodpecker's Website Mockup - JPEG, Week 10_29.05.22
Figure 5 Poster 1 - JPEG, Week 10_29.05.22
Figure 5.1 Poster 2 - JPEG, Week 10_29.05.22
Figure 5.2 Direction Sign - JPEG, Week 10_29.05.22
Figure 5.3 "consultation room" sign - JPEG, Week 10_29.05.22
Figure 5.4 Billboard Mockup - JPEG, Week 10_29.05.22
Figure 5.5 Direction Sign Mockup - JPEG, Week 10_29.05.22
Figure 5.6 Glass Sign Mockup - JPEG, Week 10_29.05.22
Figure 7 Stationary - PDF, Week 10_29.05.22
Figure 7 Collateral - PDF, Week 10_29.05.22
Figure 8 Digital Presence - PDF, Week 10_29.05.22
Figure 9 Environmental Graphic - PDF, Week 10_29.05.22
FEEDBACK
Week 6:
---Public Holiday---
Week 7:
General Feedback: Submission of Task 3A is due on next Tuesday (07.06.22, 5pm).
Specific Feedback: -
Week 8:
---Absent---
Week 9:
General Feedback: Ms Lilian gave us a deadline on this week Friday 9am. May need work more hard to complete the work by the deadline.
Specific Feedback: Color of the pink does not looks very suitable for the brand, maybe can change it to the color I used in my logo typeset. Include logo in the invoice. The cream background is more preferable and with the tile color as the font color (like how the invoice doing)
REFLECTION
Experience:
Throughout this module, I think it was a bit overwhelmed but yet interesting and fun as I worked on my own brand from scratches to brand guideline, so I can know how a brand work properly and at the same time, I can also practice on this to have a better idea when it comes to real brand in the future.
Observation:
I observed that I have limited attempt to do in order to come out with a better design/ideas. I also noticed that consistency is way so important to a brand to make it look more proper.
Finding:
I came to understand that creating a brand's identity is incredibly difficult and complex to do. To establish a brand, numerous ideas and factors must be taken into account.
FURTHER READING
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