Brand Corporate Identity | Task 1: Breaking Brand

28/03/22 - 04/04/22 (Week 01 - Week 02)

Wanda Heng Yuan Wei | 0347739

Brand Corporate Identity/ B' in Creative Media

Task 1: Breaking Brand 

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LECTURES 

#Lecture 1: Introduction & Module Briefing

For the first class, Ms Lilian started the class with asking what brand do we like or encounter in the morning. Then, she proceed into introduce us the module and briefing the MIB about the 4 projects and we have to start doing the fist task and finish it by the week. 

For the recorded lecture,  Mr Vinod mentioned that brand corporate identity is an integral part of graphic design discipline because it focuses on the visual integrity of a brand and branding is one of the areas within graphic design that is a crucial part in society as well as business and marketing. 

#Lecture 2: Brand

This lecture will teach us about brand, brand identity, designers role in branding, achieve from where, benefits of branding and so on. 

Branding:

Is a process of giving a meaning to specific organisation, company, products or services by creating and shaping a brand in consumers' mind. 

Brand: 

an amalgamation of many different parts, and all this parts constituted together to make the brand. 

Brand Identity:

a collection of all elements that a company creates to portray the right image to its customer. 

Brand could be achieved through: 

• Brand definition
• Brand positioning statement 
• Brand identity 
• Advertising & communications
• Product Design 
• Sponsoring & partnerships
• In-store experience 
• Customer service 
• Pricing Strategy
• Workspace experience and management style 

Benefits of branding:

• helps you stand out in a saturated market
• gives credibility 
• leads to customer loyalty 
• leads to returning customers & referrals
• branding=consistency
• helps to attract ideal clients
• save money & time
• give confidence in doing business 
• easier to introduce new products/services
• give clear strategy for moving forward

Designer's roles:

• create constitutes the face of the brand 
• form to content, strategy and messaging. 
• research (history of client & product, and understanding the target market & etc) & the development of a trademark.

#Lecture 3: Type of Marks

In this lecture, Mr.Vinod talk about the differences between logos, logotypes, symbols, signatures, monograms etc. 

INSTRUTION

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Task 1: Breaking Brand 

This task will be required us to make group effort and submit it in individual. We will need to select an existing brand, preferably a large brand that has a regional or international presence for the purpose of analysis. Breaking brand essentially requires the us to deconstruct a brand. 

Task outline//framework to follows:

Fig 1.0 Framework

Group members:

Amber Lee Yan Yu 

Soo Xin Thien 

Wanda Heng (Me)

We separated 3 part for us to gather the info so it would be very effective. 

Here's our work docs: 

Fig 1.1 Work Doc, Week 1-2_28.03.22-02.04.22

Then we work individually into slides, I created mine in google slides: 

Fig 1.2 Final Individual Slide, Week 2_02.04.22

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FEEDBACK

Week 2: 

General Feedback: -

Specific Feedback: -

REFLECTION

At the beginning of our first class, our lecturer, Ms LiLian, asked us about what brand do we see or use in the morning, the first thing I came out with is Apple.Inc and I LOVE this brand as it is so consistency of every product Apple.Inc making and also love every improvement they made. This task helped me in understanding this brand in more details. Other than that, I actually love creating slides on my own style so this task is not difficult for me to complete as the chosen brand and work are my passion.