Major Project | Progress & Final Outcome

04/04/22 - 11/07/22 (Week 01 - Week 15)
Wanda Heng Yuan Wei | 0347739
Major Project/ B' in Creative Media 
Progress & Final Outcome



Instruction

Progression
Week 1_04.04.23 :
---Absent---

Week 2_11.04.23:
I got all the info at Week 2 as I was absent in first week and got the brief from one of my classmate which also the only person I know in this class as I wasn't the same batch from all of them. 

Based on the brief, there are 3 pathways we can conduct in this individual project: 
1. a new research (social issues, we're not advised to do SDG)
2. our dissertation topic 
3. actual client (which matches our specialisation)

Below are the 3 ideas (include its Problem, Proposed Solutions and Objectives) that I will proposed to Mr. Asrizal during the upcoming week:
Feedback: 

I was told to work on Idea 3 (actual client_JoMI Matcha) as first one is not clear enough and the second (actual client_Oni Jio) still don't have a licence to run business yet so it is not qualify to be one of the actual client. 

Final Patch Chosen: Jomi Matcha

Below slide document all the progression of these 15 weeks: 
contents:

intro: page 1-5
problem statement: page 6-10
objectives: page 11
proposed solution: page 12-16
references and moodboard : page 17 -22
brand positioning & identity: page 23-50
application: page 51-84
social media content calendar: page 85-103

logo:
positioning & identity:
stationary:

Brandbook:

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