11/04/22 - 02/05/22 (Week 03 - Week 06)
Wanda Heng Yuan Wei | 0347739
Brand Corporate Identity/ B' in Creative Media
LECTURES
#Lecture 4: Brand Ideals
#Lecture 5: Positioning
INSTRUTION
Task 2(A): Logo Collection & Analysis
Figure 1 Final Outcome_Logo Collection & Analysis - PDF, Week 7_14.05.22
Figure 2 Brand Idea - PDF, Week 3_11.04.22
Chosen Brand:
I decided to choose to do hardware store that my father is operating but I will named it as woodpecker instead of its original name. It offer quite a wide range of products, like hardware, household, electrical, furnishing, gardening and free consultation.
Brand Name: Woodpecker
Sketches of the logo:
Figure 3 Sketch (1) - JPEG, Week 4_18.04.22
Figure 4 Sketch (2) - JPEG, Week 5_25.04.22
Week 6 Progression: Figure 5 Digitise Logo - JPEG, Week 6_02.05.22
Figure 6 Digitise Logo - JPEG, Week 6_02.05.22
Final Outcome:Figure 7 Final Outcome, Task 2(B) Logo Design - PDF, Week 8_18.05.22
Figure 8 Final Outcome, Task 2(B) Logo Design - GIF, Week 8_18.05.22
FEEDBACK
Week 5:
General Feedback:
Specific Feedback:
-Idea 1,2,3 12, 13 work, can start digitising it and play with the typography.
-16 is a very good logo, ms Lilian like the form, but it doesn’t link to hardware store, it makes people thinks about resort, doesn’t really brand the business well.
-2 no need to adapt the screwdriver, certain externe it, few simple line, eye with the nut and brand name type set.
-They are same form, once digitise the woodpecker then play with it, use the bot/ put it into the bot, have body/ no body/ give it a helmet. Try around with different typesetting, try few ideas, have variation.
Week 6:
--Public Holiday--
Week 7:
General Feedback:
- indicated margin in 20mm (A4)
- helvetica font for title and font size in 10 pt, text bottom left, all caps
- everything that support the work should document in blogspot
- complete the 28 logos slides
Specific Feedback:
- the one potential logo is the one with the gear
- Brand colors are very nice, Ms. Lilian like it
- Ms. Lilian suggest me to do typeset at the bottom like what I did for the first logo design as it will make people think about it is a very modern hardware store, everything is very clean and high quality, this is what she see with the logo. Whereas if typeset the the right will be generic brand but it appeals to all types of people, is two different look and feels, even just by where I typeset my brand name.
- need to build the idea before I head to task 3
- a little bit concern about the woodpecker’s eye (bolt) as the decide the minimum size at which point that the eye still can be seen so need use that as a measurement to decide the size
- come out with at least 2 patterns, maybe can use the bolt, gear or the woodpecker, there are quiet a lots graphic elements in my logo, play around with it.
- as my logo is round so my clear space should be round too, it won’t be square as it will be funny corner beside the circle. Use the component of the logo to decide the clear space
- smallest circle can indicate as X, then the double size of the X can be named as 2X
REFLECTION
Experience:
Starting this task is quite exiting, I have been very productive for the whole task, doing 40 sketches for 2 weeks and record all the feedbacks given by Ms.Lilian and do refinements, except for week 3 and 4 as I skipped class accidentally due to my bad sleep schedule, I sleep late. It was also very fun to experiment and explore the possible ideally color scheme for my brand and logo.
Observation:
After this task, I have realised that I enjoy doing branding as a graphic designer as it gives me a guideline/rules to follow yet freedom also to let me explore the possibility. For example, a lot of hardware store give me a feel of dull and very adulthood when hardware store can also be very energetic for people to purchase with a heart of desire to DIY their home. During the logo process design, I also realised that it was not very easy to come out with a logo, it has to be certain meaning for every element that I use in the logo.
Finding:
I found it was interesting to sketch and explore the logo during week 3 & 4 (40 sketches), also when digitising the logo, exploring the color options for the logo. I also found that I started in love with the process of building a brand, even sometimes I will watch some design process video when I'm eating to kill time.
FURTHER READING
- https://1000logos.net/burger-king-logo/
- https://1000logos.net/asus-logo/
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