03/10/22 - 01/12/22 (Week 6 - Week 14)
Wanda Heng Yuan Wei | 0347739
Creative Brand Strategy/ B' in Creative Media Task 3: Campaign Branding
Task 3: Campaign Branding
For this final task, we were tasked to execute the touchpoint ideas that we proposed before on Task 2.
Touchpoint for @The Boy Of All Boys:
- Logo
- Social Media
- Instagram AR Game
- Merchandise
- Promotional Video
- Website
#1 Logo
Fig 1 Logo Sketches - JPEG, Week 9_24.09.22Fig 1.1 Logo Sketches - JPEG, Week 10_31.10.22
Fig 1.2 Logo Sketches - JPEG, Week 11_07.11.22
Fig 1.3 Logo Sketches - JPEG, Week 11_07.11.22
After I have decided to go with which logo, I proceed to do some color try out. Ms Lilian and I think the B&W version is best to go with:
Fig 1.4 Logo Color Tryout - JPEG, Week 11_07.11.22
Fig 1.5 Final Logo- JPEG, Week 12_14.11.22
Fig 1.6 Mascot- JPEG, Week 12_14.11.22
Fig 1.7 Graphic Element- JPEG, Week 12_14.11.22
Fig 2 Social Media Content Planning- JPEG, Week 13_21.11.22
Fig 2.1 Social Media- JPEG, Week 13_21.11.22
Fig 2.2 Social Media- JPEG, Week 13_21.11.22
The middle post is a video post that share about the campaign promotional video:
Fig 3 Promotional Video, Week 14_30.11.22
Fig 2.2 Social Media Mock Up- JPEG, Week 14_30.11.22
#2 Instagram AR Game
List of the game:
Fig 4 List of order, Week 11_07.11.22
Fig 4.1 Design #1 Week 11_07.11.22
Fig 4.2 Design #2 Week 11_07.11.22
Fig 4.3 Design #3 Week 11_07.11.22
Based on Mslilian's feedback, Design #3 is not working as it is one of my sticker design, it shouldn't be repeated. Therefore, I expanded Design #1 and #2:
Fig 4.4 Design #1 Week 12_14.11.22
Fig 4.5 Design #2 Week 12_14.11.22
After consult with Ms Lilian, I expand the design of #1 and #2, and try out on my forehead see which one more nicer:
Fig 4.6 mockup, Week 12_14.11.22
Then I decided to go with Design #1.
Demo of the game:
Fig 4.7 final out come - demo video, Week 12_14.11.22
Fig 4.8 QR code, Week 12_14.11.22
Fig 5 Hoodie - Jpeg, Week 13_21.11.22
Fig 5.1 Tote bag - Jpeg, Week 13_21.11.22
Fig 5.2 Sport-T - Jpeg, Week 13_21.11.22
Fig 5.3 Tumbler - Jpeg, Week 13_21.11.22
Fig 5.4 Sticker Pack - Jpeg, Week 13_21.11.22Fig 5.5 Sticker Design - Jpeg, Week 13_21.11.22
#5 Website
Fig 6, 6.1 Webdesign #1 & #2, Week 12_14.11.22
The reason why I not using black and yellow as my first page is because it is too strong to look at, and ms Lilian also tell me to work more outcome and improve it:
Fig 6.2 Webdesign #3, Week 12_14.11.22
But I still like the #2 web design, therefore I decided to use that instead of the revise version.
#6 Promotional Video
Fig 7 Promotional Video, Week 14_30.11.22
Fig 8 Final Deck Submission - Google Slides, Week 14_30.11.22
Fig 9 Logo - PDF, Week 14_30.11.22
Fig 9 .1 Social Media - PDF, Week 14_30.11.22
Fig 9.2 Merchandise - PDF, Week 14_30.11.22
Fig 9.9 Website - PDF, Week 14_30.11.22
Fig 9.10 Promotional Video - PDF, Week 14_30.11.22
FEEDBACK
W11 Feedback
- logo not bad, go for the last logo I created, continue with color tryout or maybe can go with B&W.
- For AR IG filter design #1, try add elements around the the box, wrap the text in the banner instead of like the design. Use another brand color for design #2, the colors not working, swap around the colors. Design #1 is actually more suitable, its straight-forward. Improve both of this design and only decide which to use. Dont use Design #3 as it already appear on the design for stickers.
- For sticker, don’t drag the text like this and use back the mascot of the logo.
W12 Feedback
social media - some of the post need to be expanded, can use the carousel function for some of the post if I feel there is too much info in one frame. Overall, layout and color use are ok. Please include campaign logo in the posts.
website - first page using yellow and black is quite nice, no need to use a new color that is not introduced before. Save the process as I think yellow and black version is too strong and red and cream color is more nice. (Please include the process inside as it support ur work, how I arrived here) show few version to Ms Lilian as she don’t know if the one really nice. “About Us” is not enough to tell everybody what it is, improve it and talk about the vision mission. In “Event”, not sure about using red type, maybe black would have done the job also. The title is not consistent, “event” is too blocky, “merchandise” is a bit brush off. Must be some hierarchy there. Footer is too big, seems like it is the most important thing. Can re-interact the logo at footer.
W13 Feedback
---Public Holiday---
W14 Feedback
AR Game - can include the QR code to submission. overall, the filter is nice.
Merchandise - establish again (campaign logo can be at the back). Mascot at the front of the tote bag is good, ms Lilian like it but just somewhere I need to include the logo as the now it did not convey much information. Hoodie is good cause can see the campaign logo. T-shirt also need establish logo. Tumbler is fine, very straight forward.
Website - Ms Lilian can understand now why I like the one (red color type) with few color options. Although she still feel the one original with yellow color is still quite strong because my overall identity, yellow is very strong (yellow has been running across a lot of my artwork). Ms Lilian suggested me maintain the cream bg/red type as my footer but yellow bg/black type as my home page so I can have best for both.
Campaign Video - Ms Lilian think my context and the ar game filter works for a promotional video.
REFLECTION
Experience:
ngl, last few weeks of this semester was very hectic as I did not do much work at the start of this task. I will do better time management next time. I definitely also learnt how a marketing agency pitch idea to their client; to pitch what is the most suitable and important to the brand, not just pretty fancy design.
Observation:
I really like how Ms Lilian do weekly consultation for us to keep us doing things right and on track, it really helps me way lots more. I can learnt a lot of things when I meet Mslilian every week, she also gave me comments when there is no class (there're many public holiday on Monday). She even spent her public holiday on giving feedbacks so we won't get lost with the task. I really appreciate it and it also motivated me to work harder on this module.
Finding:
I found out customer journey map do a really important role in branding to choose the right target audience, design direction and which touchpoint is most suitable for a certain brand.
FURTHER READING
- https://graciousquotes.com/dare-to-try/
- https://www.youtube.com/watch?v=-N_mqEDghDA
- https://www.techtarget.com/searchcustomerexperience/definition/customer-journey-map
Comments
Post a Comment