Creative Brand Strategy | Task 2: Ideation & Design Direction
26/09/22 - 10/10/22 (Week 04 - Week 06)
LECTURES
INSTRUCTION
Task 2A: Ideation
For this task, we were task to propose with our ideas and design direction for the personal brand assigned to us.
I have also given the personal brand a brand name which is: The Boy of All Boys.
Here is some briefing of the brand:
Final Submission:
Fig 1 Ideation & Design Direction (Final) - Slide, Week 6_10.10.22
FEEDBACK
Week 5:
Visual style very graphic and patterns. A graphic element that is very simple and bold so it can describe him (daring, adventurous), which is to present the personality, not necessary to be a particular sport. Overall mood is very contrasting, bold, geometric patterns. For color palette, it was very simple, basic tone. from it can see on that sense, not complex person.
Week 6:
---Absent---
REFLECTION
Experience:
It was quite fun doing this for me as this is the first time I doing branding for a person, and it was very person thingy so I get to explore more style. I think it
was quite easy to form a design direction as the personality I am doing is very brave and adventurous, not a complex person so I can brand him as very bold and simple. Therefore, the color use is some primary colors as it define simple.
Observation:
Throughout the journey of determining the design direction, I observed I was very focus and really enjoy doing it. I was very careful on choosing the direction as it was one of the way to attract the potential target audience.
Finding:
I find it there are actually a lot of research, consideration and thoughts before the execution start. It actually do need those research to find out which are most suitable for a certain client/product.
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