Digital & Social Media Communication | Final Compilation & Reflection

01/09/22 - 01/12/22 (Week 01 - Week 14)

Wanda Heng Yuan Wei | 0347739

Digital & Social Media Communication/ B' in Creative Media 

Final Compilation & Reflection

---

INSTRUCTION

For this subject, we will need to collaborate with Codium Lab and come out with  brand research, 4 weeks of content planing and outcome for brand assigned to us.

Brand Assigned: Ayamas Kitchen 

Group Member: Wanda Heng Yuan Wei

                                Soo Xin Thien 

                                Amber Lee Yan Yun

                                Koh Han Rong

Brand Research done by XinThienSoo:

Fig 1 Brand Research - Slide, Week 3_09.15.22

Week 1:

Fig 2 Content Idea & Execution (W1) - Jpeg, Week 3_15.09.22

For this week, I will be executing 1 video:

Fig 2.2 The benefits of Ayamas Kitchen's coconut milk (W1) - video

Copywriting:

Ingin tahu lebih banyak tentang kebaikan-kebaikan Ayamas Kitchen Santan Kelapa? 

Lihatlah video ini! Rasa santan yang lemak berkrim, pasti membuatkan anda inginkannya lagi. 

#ayamaskitchen

#ayamaskitchenmalaysia

#TauhkanAnda?

PIC: Wanda Heng Yuan Wei

Copywriter: XinThien Soo

Week 2:

Fig 2 Content Idea & Execution (W2) - Jpeg, Week 4_22.09.22

In week 2, I will be executing 3 posts and also the copywriting:

1. Meal Idea - 3 dishes with Ayamas Kitchen's Coconut Milk

Fig 3 Meal Idea (W2) - Jpeg

Copywriting:

Lazy to cook? Craving for sweets? 

Here are some dessert ideas that are very easy

to prepare. Just buy 1 box of Ayamas Kitchen's

Coconut Milk to come out with this 3 different meals now!

#ayamaskitchen

#ayamaskitchenmalaysia

PIC: Wanda Heng Yuan Wei

Copywriter: Wanda Heng Yuan Wei

2. Product Post - We choose Ayamas Kitchen's Coconut Milk!

Fig 3.1 Product Post (W2) - Jpeg

Copywriting:

We choose Ayamas Kitchen's Coconut Milk!

A must-have ingredient to have when you want 

to make your food even more tastier!

#ayamaskitchen

#ayamaskitchenmalaysia

PIC: Wanda Heng Yuan Wei

Copywriter: Wanda Heng Yuan Wei

3. Easy Recipe Carousel Post - coconut fish curry & rice

Fig 3.2 Easy Recipe (W2) - Jpeg

Copywriting:

Today's recipe with Ayamas Kitchen's Coconut Milk 

are beyond perfect for appetizers on a family dinner 

or anyday. It definetely can make your family to

refill a second bowl of rice. 

#ayamaskitchen

#ayamaskitchenmalaysia

PIC: Wanda Heng Yuan Wei

Copywriter: Wanda Heng Yuan Wei

Week 3:

Fig 4 Content Idea & Execution (W3) - Jpeg, Week 10_03.11.22

My task for week 3 is to come out with a easy recipe video: 

'

Fig 4.1 Easy Recipe Video | Creamy Prawn Curry (W3) - Video, Week 10

Copywriting:

A tasty dish that is made easy using Ayamas 

Kitchen's Coconut Milk.

This easy recipe is made for new cooks who and 

anyone who wants to make a delicious meal after

a hectic day. 

#ayamaskitchen

#ayamaskitchenmalaysia

PIC: Wanda Heng Yuan Wei

Copywriter: Wanda Heng Yuan Wei

Week 4:

Fig 5 Content Idea & Execution (W4) - Jpeg, Week 11_10.11.22

My content idea for week 4 is a video about the ayamas kitchen's coconut milk is a processed coconut byproduct. It's made by grating the flesh of mature, brown coconuts and simmering it in hot water. The mixture is then strained to remove any solid remnants: 

Fig 5.1 original form (W4) - Jpeg, Week 11_10.11.22

Copywriting:

A must have ingredient in your delicious cooking! 

Don't wait, go grab yourself a pack of Ayamas 

Kitchen's Coconut Milk now. 

#ayamaskitchen

#ayamaskitchenmalaysia

PIC: Wanda Heng Yuan Wei

Copywriter: Wanda Heng Yuan Wei

Final Submission Deck: