Minor Project | Final Compilation & Reflection
01/09/22 - 09/12/22 (Week 01 - Week 15)
Wanda Heng Yuan Wei | 0347739
Minor Project/ B' in Creative Media
Final Compilation & Reflection
INSTRUCTION
Week 1: Research
My task for this week is research on few competing app that's not gogokidz and talks about their branding, here's the result:
Fig 1 Competing App | Branding
Week 2: Research
After the contextual research done, each of us need to create 5 user personas by identifying 5 Facebook users that are very active on leaving comments/feedbacks on relative topic. These will have enough info to fill out the schema to create those personas which are 2 parents, 1 teachers and on teenage.
Below are the user personas I found:
Fig 2 User Personas Info
Week 3: Survey
After user personas are done, we spread the survey google form to the right target audience to fill. In order to target wide range of users, we created dual language to make convenient for people who can't answer in English.
Here are my survey link:
Fig 3 Result of the survey
Week 5: Proposal
We split our part for the proposal and work on it:
- Background contextual research, summarise the 5 boards. [Jia Sheng]
- Explain how personas are constructed. [Jia Sheng]
- Summary of survey data (should consist of pie charts) & interview day. [Jia Sheng & Ellis]
- Findings + key themes + insights. [Tress]
- Problem statement. [Tress]
- Rewrite how might we be nice + how we're gonna solve it. [Tress]
- Branding/art direction (typeface, palette, motif, key visual - poster, social post). [Amber, Wanda, Xinthien]
- How to promote, show a hint of big ideas (like a slogan "just do it"). [Amber, Wanda, Xinthien]
The GD members, which are me (wanda), amber and xinthien have come out with the art direction
Fig 4 Art Direction - draft
But then our leader decided to change our stuff and come out with a totally new branding without informing us: PlayPlan Branding
Week 7:
Fig 5 Final Proposal - GSlide
Week 9: Customer Journey Map
Fig 6 Customer Journey Map
Week 11-14:
Week 15: Final Presentation Slide
Fig 7 Final Presentation Slide - GSlide
REFLECTION
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