Publishing Design | Task 1: Exercises

30/03/22 - 18/05/22 (Week 01 - Week 08)
Wanda Heng Yuan Wei | 0347739
Publishing Design/ B' in Creative Media 
Task 1: Exercise 

LECTURES
#Lecture 1: Format
Format constitutes:
  • Type of binding
  • Paper
  • Size
Possible influencing factors example:
  • Size of the person interacting with the book (for example a child, the age group, types of cover, size of the book should also be considered
  • Content
  • Size of a book to accommodate all the content (for example pictures, diagrams, charts etc) 
"Whenever there's a new technology, there's a possible for innovation."
"Creation, Invention and Innovation shadow the creation of new technology"

 It's important to keep abreast of new technology and you'll find yourself creating something new.

Breaking with centuries of tradition, the terms "BC" and "AD" are to be replaced with a system known as the Common Era

#Lecture 2: History of print
0 year and after is CE, 0 year and before is BCE

The first printed book 
  • From China(Tsang Dynasty)
  • World's first printed illustration
  • 16 feet long, a foot high)
Movable type
  • A necessary step before printing
  • Efficient medium for dissemination information 
Type foundry in Korea
  • Solve it by inventing their own alphabets
Gutenberg
  • significant skills with metal
  • precedes the basic work of printing
The world's largest book
  • Stands upright, set in stone 
  • Mandalay Hill, Myanmar
#Lecture 3: Typography Redux
Characters in typeface:
To view them go to text/ types go to glyphs to see the variation of typeface



Ligature 
  • creates a smoother transition or connection between characters by connecting crossbars, removing dots over the i, or otherwise altering the shape of the characters.
  • generally done for headlines (if for body text you can also use the auto ligates to detect and convert)
"It's a designer's responsibility to ensure the legibility of the context."

Legibility
a) Open and well-proportioned typefaces are prefered
b) Special style
- Typesetting (Formatting text)
- Underlines: should be lowered so that it does not touch the characters
- Small caps and all caps:


c) Text scaling (squeezing and stretching font): REMINDER, YOU SHOULD NEVER DO THIS!
d) Outline and shadow
e) Font size (Best size for book between 8-12pt)

f) Characters and word space: Avoid widows and orphans! (Readjust column by using letter spacing and kerning) Advice number of character is 40-55 (60is max),  can go as low as 35 for subtext/ sidebar
g) Italics: Italicising should never occur for the whole paragraph! (To emphasize)
h) Alignment: 
- Flushed left, ragging must ALWAYS be smooth(not justified)
- Justified text is a NO NO
g) Paragraph space: While doing on Indesign, pilcrow button use space after/ space below CREATE A VALUE (Don't press enter twice!)
h) Paragraph indent: should only be used when using justified text
i) Hyphens
j) Drop-text (not so suitable for modern context, depends)
k) Quoting
l) Sidebar ( the leading must be the same as the one you use in your body text!)


#Lecture 4: The Grid
The beauty of layout and text is determined by the margin space. The margin are is crucial to any design


#Lecture 5: Elements
Publication consist of 3 major elements: Type, Colour, Image (Format and grid holds them together)

Important to make sure these elements are predictable by creating variation, yet maintaining consistency.

"The elements in you book fall into place when you begin to varied formulas possible within the grid system created."

It is important to look at the layout references to have a better direction to begin the process of designing.

INSTRUCTION

EXERCISES
Mockup Book Size | Exercise 1
For our exercise 1, we were tasked to come out of few different sizes that are bigger than A5 but smaller than A4 and determine the final sizes we prefer. 

I have came out of 3 sizes: 
1. 235 x 178 mm
2. 235 x 168 mm (chosen size)
3. 230 x 148 mm

Fig 1.0 Book Size Experimenting, Week1_30.03.22
After the final size had decided, I then proceed to prepare 9 pieces of A3 paper and fold it into half (just like what I did for determining the size) so I can have total 36 pages in the end (including cover).
Fig 1.1 Final size, Week1_30.03.22
Mr. Vinod taught us how to cut paper
*correctly* haha, then I realised I did it wrongly for a quite a long time: 
Fig 1.2 Mr.Vinod cutting paper, Week 1_30.03.22

Fig 1.4 Mockup Book Size (235 x 168mm), Week 1_30.03.22

Fig 1.5 Final Outcome_Mockup Book Size (235 x 168mm) - GIF, Week 1_30.03.22

Signatures | Exercise 2 
For this exercise, we were required folding an A4 paper into A6 size with Mr.Vinod's tutorial video. Then we have to write the numbers on each page to see the sequences of the pages.

Fig 1.6 Signature Fold_Close - JPEG, Week 2_13.04.22
Fig 1.7 Signature Unfold - JPEG, Week 2_13.04.22
Fig 1.8 Signature Cut - JPEG, Week 2_13.04.22
Fig 1.9 Signature Cut_Side - JPEG, Week 2_13.04.22
Fig 2.0 Exercise 2: Signature - GIF, Week 2_13.04.22

Digital Van De Graff | Exercise 3A
In this week, we were tasked to create digital Van De Graff in InDesign, Here's my progression: 
Fig 2.1  Screen grab, Week 3_20.04.22
Fig 2.2 Details, Week 3_20.04.22

Final Outcome:

Fig 2.3 Grid_Van De Graff - JPEG, Week 3_20.04.22
Fig 2.4 Text_Van De Graff - JPEG, Week 3_20.04.22
Fig 2.5 Info_Van De Graff - JPEG, Week 3_20.04.22
Fig 2.6 Text & Grid_Van De Graff - JPEG, Week 3_20.04.22

Determining Grid
Fig 2.7 Determining Grid - JPEG, Week 3_20.04.22

Fig 2.8 Determining Grid 2 - JPEG, Week 3_20.04.22
Fig 2.9 Determining Grid 1 - PDF, Week 3_20.04.22

Form & Movement | Exercise 4 
Figure 3 Final Outcome, Exercise 4 Form & Movement - PDF, Week 4_22.04.22
Type Specimen Sheet
Figure 4 Type Specimen Sheet - PDF, Week 7_11.05.22


FEEDBACK
Week 2 (06.04.2022)
General Feedback:
Mr.Vinod gave us deadline for our story, have to complete all the story content by tonight and include it into blogpost task 1 & 2.

Week 3 (13.04.2022)
General Feedback:
Our lecturer told us continue to editorial layout exercise using the same file with Van De Graff and should start watching form and movement tutorial video from YouTube.

Week 4 (20.04.2022)
General Feedback:
Can start adding colors to our form and movement.

Week 5 (27.04.2022)
--- No Feedback---

Week 7 (11.04.2022)
General Feedback: The deadline for task 1 and 2 has given by Mr.Vinod, we have to complete it by next Wednesday (18.04.2022).

REFLECTION

Experience:
I found it quite interesting to do exercises during class and I have learnt a lot during these 6 weeks. I am so exited to further study on publishing design. This task also consisted of a lot of handmade works due to the exercises of book mockups, signatures, and etc. Such great moments when you finally can do something physically. 

Observation:
During the demo on my work, Mr.Vinod show us some of the functions of InDesign that he didn't taught us at the previous semester. It was a great function of InDesign as it help me save a lot of time doing the work. 

Finding: 
I found that the form and movement exercise was quite difficult to me, I could not understand the relationship between each pages. I think I still got a lot knowledges have not been discovered yet, need quite some time to improve.

FURTHER READING
Figure 5 Layout Essentials Revised and Updated : 100 Design Principles for Using Grids, Week 4_22.04.22


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