Advanced Typography | Task2: Key Artwork & Collateral

20/09/21 - 17/10/21 (Week05-Week09)

Heng Yuan Wei | 0347739

Advanced Typography | B' in Creative Media
Task 2: Key Artwork & Collateral

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Instruction

Task 2A: Key Artwork

We were tasked to design a key artwork, which behaves as a logo and artwork. We are to use our name/initials. This key artwork will subsequently be used in Task 2B on various collateral.

The letters that I decided to work in my key artwork is W and H, and the idea is about graphic acid design exhibition: 

Figure 1.0 First Attempt_27.09.21

I came out with these few options after the feedbacks were given by Mr.Vinod said that my design was too simple, have to think more about it:

Figure 1.1 Second Attempt with few options_30.09.21

I decided to go with the third option:

Figure 1.2 option#3 with outline_30.09.21

As I mentioned earlier, I wanted to do something about acid design, therefore, I did the acid effect like this:

Figure 1.3 options of coloured key artwork_30.09.21

Figure 1.4 option#5 collared key artwork_30.09.21

Task 2(B) Collateral

We were assigned to design the following with our key artwork in Task 2A:

- Poster (A2) Design (& Poster A2 Simulation)

- Animated Invite (either 800 x 800px or 1024 x 1024px)

- 2/3 collateral (your choice) — Simulate

- Flat lay (2048px width)

1. Poster

Figure 1.5 Final Exhibition Poster_20.10.21

Figure 1.6 Final Exhibition Poster_MockUp_20.10.21

2. Animated Invite 

Figure 1.7 wip on after effect_21.10.21

Figure 1.8animated invite gif_21.10.21

Figure 1.9 final animated invite_21.10.21

3. Collaterals-Exhibition Book & Ticket

Figure 2.0 exhibition book cover_23..10.21

Figure 2.1 Exhibition Ticket(back)_23..10.21

Figure 2.2 Exhibition Ticket(front)_23..10.21

Figure 2.3 exhibition book cover_mockup_23..10.21

Figure 2.4 exhibition book tickets_mockup_23..10.21

3. Flatlay 

Figure 2.5 collaterals flatlay_23..10.21

Final submission

Figure 2.6 B&W Key Artwork_24..10.21

Figure 2.7 coloured Key Artwork_23..10.21

Figure 2.8 Poster_23..10.21

Figure 2.9 Poster_MockUp_23..10.21

Figure 3.0 Collateral#1 Exhibition Book Cover_23..10.21

Figure 3.1 Collateral#1 Exhibition Book Cover_MockUp_23..10.21

Figure 3.2,3.3 Collateral#2 ExhibitionTicket_23..10.21

Figure 3.4 Collateral#2 ExhibitionTicket_MockUp_24..10.21

Figure 3.5 Final Flatlay_23..10.21

Figure 3.6 final submission_pdf_23..10.21

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Feedback

Week 6

Specific Feedback: 

There is no specific feedback to my work for this week. 

General Feedback: 

Mr.Vinod said my design was too simple, try more attempt. 

Week 7

---Absent---

Week 8

---independent learning week---

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Further Reading

Figure 3.5 Typography Essentials Revised and Updated : 100 Design Principles