Typography Task 2 | Typographic Exploration & Communication

30/04/21 - 20/05/21 (Week5-Week8)

Heng Yuan Wei | 0347739

Typography | B' in Creative Media

Task 2: Typographic Exploration & Communication

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Lectures

Mr Vinod provided a process demo on YouTube:

figure1.0: process demo

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Instruction

Exercises

Typography Task 2: Typographic Exploration & Communication

• Sketch: 

figure1.1 sketches for type expression (05.05.21)

After sketching, I find option 1 is more attractive so I started work it on Illustrator:

figure1.2 progress of type expression(05.05.21)

Adjusting the arrow:

figure1.3 progress of type expression(05.05.21)

• Final Design of Type Expression

figure1.4 final design of type expression(05.05.21)

Then, I placed it at Adobe Indesign:

figure1.5 placing it into Adobe Indesign (05.05.21)

figure1.6 first attempt (05.05.21)

After receiving the feedbacks from my classmate, I've made some changes of it:

figure1.7 final layout (14.05.21)

figure1.8 hidden character (14.05.21)

• Fonts: Univers LT Std (45 light, Oblique)
• Point size: 10 pt
• Leading: 12 pt
• Paragraph spacing: 12 pt
• Line length: 57 characters

design Outcome 

At Week 9, which is the submission week for this task, Mr. Vinod gave me some feedback for my design:

• No cross alignment. The numerals, i.e 4, 5, etc. overlap or are too close to the body text.—Task2 by mr.vinod

Therefore, I redo my task 2:

figure1.9 screen grab of my final design (28.05.21)

figure2.0 hidden character and cross alignment (28.05.21)

• Fonts: Univers LT Std (45 light, Oblique)
• Point size: 10 pt
• Leading: 12 pt
• Paragraph spacing: 12 pt
• Line length: 58 characters

figure2.1 final outcome (28.05.21)

Final design Outcome 

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Feedback

Week 6

Questions asked:

1. Is kerning and tracking appropriately done?

2. Does the font size correspond to the line-length, leading & paragraph spacing

3. Is the alignment choice conducive to reading?

4. Has the ragging been controlled well?

5. Has cross-alignment been established using base-line grids?

6. Are widows and orphans present?

Specific Feedback: 

Heading: "The code" t and he is a bit too far away, make it closer and arrow can be thinner, make the arrow align with the body text (first word of first paragraphs), change the order of the text paragraphs as it is a bit confusing for the reader to read it in accordingly, and emphasis the "a designer". 

General Feedback: 

Type expression of the heading (code) is well expressed. The order of text paragraphs are confusing. Overall, ragging is good. 

Week 7

*Public Holiday*

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Reflection

Experience: 

I think that break out room is very important to us for improving the works, as sometimes we might missed a little important detail that might deduct a lot of marks. 

Observations: 

I found that I have too little attempt when working on type expression, I think I should try out more attempt from my sketches, maybe at least 3 heading layout and body text too.

Findings: 

I managed to done this task a little clearer than last time as I become more familiar with Adobe illustrator after 6 weeks of learning. I hope I can improve more in the future.

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FURTHER READING

I did some reading on this book, and get benefits from it:

figure1.9 Typography Referenced (10.05.21)